Think about a pendulum in business terms for a moment. One side (2 balls) is marketing and the other side (2 balls) is your target audience.
Like a pendulum, your target audience can experience the effects of your marketing without ever having been directly in contact with it. Our side moves, and our customer’s side moves, [...]
The Technopian: Your guide for cyberculture and social media
Social Media Marketing from a Pendulum
May 22, 2008 – 3:25 am
The Two Sides of Social Media
May 19, 2008 – 2:31 pm
I’ve frequently heard complications come up as to whether PR should handle or be involved in social media or if marketing should primarily be involved in managing a company’s social media efforts. The truth is what you commonly hear: both should. I want to make it simpler, though.
There are two sides to social media: reputation [...]
Optimize Your Blog Feed For Social Media
March 9, 2008 – 2:46 pm
For those who read blogs through a reader, ever wonder how a blogger managed to get links like “Add to Delicious” or the number of comments to show up inside the reader itself? I know I certainly did. Thankfully, with the help of some productive Feedburner fumbling I am able to report to you all [...]
Can companies keep up with social media?
January 30, 2008 – 8:17 pm
With some CMO’s or executives just now asking the question “Have you heard about MySpace?” and just now thinking about how their company can become involved with MySpace, it brings up a greater underlying question. It was also a question one of the MBA’s asked last Thursday.
With technology and social media changing so quickly, are [...]
Social Media Marketing With Twitter
December 24, 2007 – 2:53 am
(Big thanks to Allie for letting me use her awesome photo!)
I read a very interesting differentiation recently on Traditional Marketing versus Social Media Marketing by Chris Borgan. In his post, Chris makes an interesting separation describing social media as the tools and marketing as the discipline. Chris goes further to state (with a pretty solid [...]
Social Media: A new tool to listen
December 12, 2007 – 1:49 am
I mentioned a site called MonitorThis about a month or so ago. I was pretty enthralled by the site since it pulled in data from so many places and exported it to an OPML file (a file you can import into an RSS reader like Bloglines or Google Reader). The issue, however, was for each [...]
From short content to involvement
November 26, 2007 – 3:38 pm
A riff you might hear very often online is how shorter content wins over long content (longer videos, posts, etc). I have always thought this as a misleading but relatively true statement.
Short content doesn’t win on its own. It reduces the amount of time it takes a user to decide whether they like what [...]