Twitter is a great service. I mean, who doesn’t love to be constricted to 140 characters when they want to say something? Less is more, after all. And the less room you have to say in one tweet, the more you have to say in several, which means the more time you have to spend [...]
Think about a pendulum in business terms for a moment. One side (2 balls) is marketing and the other side (2 balls) is your target audience. Like a pendulum, your target audience can experience the effects of your marketing without ever having been directly in contact with it. Our side moves, and our customer’s side [...]
I’ve frequently heard complications come up as to whether PR should handle or be involved in social media or if marketing should primarily be involved in managing a company’s social media efforts. The truth is what you commonly hear: both should. I want to make it simpler, though. There are two sides to social media: [...]
For those who read blogs through a reader, ever wonder how a blogger managed to get links like “Add to Delicious” or the number of comments to show up inside the reader itself? I know I certainly did. Thankfully, with the help of some productive Feedburner fumbling I am able to report to you all [...]
With some CMO’s or executives just now asking the question “Have you heard about MySpace?” and just now thinking about how their company can become involved with MySpace, it brings up a greater underlying question. It was also a question one of the MBA’s asked last Thursday. With technology and social media changing so quickly, [...]
(Big thanks to Allie for letting me use her awesome photo!) I read a very interesting differentiation recently on Traditional Marketing versus Social Media Marketing by Chris Borgan. In his post, Chris makes an interesting separation describing social media as the tools and marketing as the discipline. Chris goes further to state (with a pretty [...]
I mentioned a site called MonitorThis about a month or so ago. I was pretty enthralled by the site since it pulled in data from so many places and exported it to an OPML file (a file you can import into an RSS reader like Bloglines or Google Reader). The issue, however, was for each [...]
A riff you might hear very often online is how shorter content wins over long content (longer videos, posts, etc). I have always thought this as a misleading but relatively true statement. Short content doesn’t win on its own. It reduces the amount of time it takes a user to decide whether they like what [...]