Break your content into smaller chunks and disperse it on as many websites as you can. The act of chunking your content increases the chance others will take hold of it and pass it on (distribute it).
Today, most marketers work on having some component of their campaign viral. When done right, giving away small chunks [...]
The Technopian: Your guide for cyberculture and social media
Smaller Content. Bigger Spread.
March 31, 2008 – 2:29 pm
Can companies keep up with social media?
January 30, 2008 – 8:17 pm
With some CMO’s or executives just now asking the question “Have you heard about MySpace?” and just now thinking about how their company can become involved with MySpace, it brings up a greater underlying question. It was also a question one of the MBA’s asked last Thursday.
With technology and social media changing so quickly, are [...]
What happens after a new age?
January 22, 2008 – 8:34 pm
The Age of Conversation was an amazing book with an amazing, insightful list of authors. It could have never been done if it weren’t for Drew and Gavin.
The book also sparked a huge social gathering, the Blogger Social ‘08 in NYC.
Best of all, Drew and Gavin are bringing people back together to produce a new [...]
Social Media Marketing With Twitter
December 24, 2007 – 2:53 am
(Big thanks to Allie for letting me use her awesome photo!)
I read a very interesting differentiation recently on Traditional Marketing versus Social Media Marketing by Chris Borgan. In his post, Chris makes an interesting separation describing social media as the tools and marketing as the discipline. Chris goes further to state (with a pretty solid [...]
Social Media: A new tool to listen
December 12, 2007 – 1:49 am
I mentioned a site called MonitorThis about a month or so ago. I was pretty enthralled by the site since it pulled in data from so many places and exported it to an OPML file (a file you can import into an RSS reader like Bloglines or Google Reader). The issue, however, was for each [...]