When National Speed used to have an eCommerce store, I began to develop a particular theory about Sponsored/Pay Per Click ads versus natural, organic search results. My theory was that when a user searches for a term whether it be via Google or Yahoo!/Bing, their is a barrier of purchase between a naturally placed, organic [...]
[I first wrote this over on Talk, Inc's blog, but thought it was relevant to re-post to my personal blog.] While I am certainly no copywriting master like Debbie or Susan here, I do wield my force in search engine optimization and other online strategies. What I have been noticing, however, is probably what most [...]
I think search engine optimization has been blown way out of proportion. It’s been made this almost mystic art of gaming the search engines and learning to speak google. I don’t disagree that being great at SEO requires a good set of technical understanding and knowledge (both of Google and HTML/CSS/XHTML). There are some tweaks, [...]
There’s a great article on MarketingProfs about sculpting your sites page rank to improve your search engine ranking. The act of optimizing your site for better results and higher ranks in search engines is commonly referred to as Search Engine O optimization. Working some SEO into your blog certainly has its benefits. Before I go [...]