I’ve frequently heard complications come up as to whether PR should handle or be involved in social media or if marketing should primarily be involved in managing a company’s social media efforts. The truth is what you commonly hear: both should. I want to make it simpler, though.
There are two sides to social media: reputation [...]
The Technopian: Your guide for cyberculture and social media
The Two Sides of Social Media
May 19, 2008 – 2:31 pm
Facebook Beacon Summary
December 9, 2007 – 3:27 pm
Before I get into it, Facebook’s PR is brilliant (read last bold paragraph for explanation).
There’s been a lot of talk on Facebook Beacon and its privacy settings. Really, a lot. More than was probably necessary. That’s why I didn’t cover it. But now that the whole thing is over, and in the event you somehow [...]