• Social Media Marketing

    Posted on May 19th, 2008

    Written by Nathan Snell

    Tags

    , , , ,

    The Two Sides of Social Media

    I’ve frequently heard complications come up as to whether PR should handle or be involved in social media or if marketing should primarily be involved in managing a company’s social media efforts. The truth is what you commonly hear: both should. I want to make it simpler, though.
    There are two sides to social media: reputation [...]

  • Facebook

    Posted on December 9th, 2007

    Written by Nathan Snell

    Tags

    , , , ,

    Facebook Beacon Summary

    Before I get into it, Facebook’s PR is brilliant (read last bold paragraph for explanation).
    There’s been a lot of talk on Facebook Beacon and its privacy settings. Really, a lot. More than was probably necessary. That’s why I didn’t cover it. But now that the whole thing is over, and in the event you somehow [...]