For those who don’t know, Google is working on keeping up with the real time web, and as such, is aiming to innovate their system so it updates their indexes faster (allowing it to serve up fresher content more quickly). You can actually test their innovation, which they call Google Caffeine. What I am wondering, [...]
I don’t mean to be quite so social media oriented this week (whether through ideas or just tips), but I am a bit disgruntled. After reading recent news about Facebook working on a “lite” interface design it appears that my Facebook Newsfeed has had a little updating as well, namely, the removal of my Highlights. [...]
Last week I wrote about marketing on facebook in the real-time web. The obvious question after that is, of course, what about marketing on other real-time sites like Twitter, Delicious, and what will be an otherwise growing list of sites that begin to adopt real-time or piggy back off the popularity. Sadly, there is no [...]
When National Speed used to have an eCommerce store, I began to develop a particular theory about Sponsored/Pay Per Click ads versus natural, organic search results. My theory was that when a user searches for a term whether it be via Google or Yahoo!/Bing, their is a barrier of purchase between a naturally placed, organic [...]
It’s obvious what’s being driven as the next big thing online is the “real-time” web. People are wanting to know what’s going on as it’s happening. As a marketer, it’s always important for me to recognize how the real-time web effects people’s search habits, and its effects on how people share and “consume” information online. [...]
[I first wrote this over on Talk, Inc's blog, but thought it was relevant to re-post to my personal blog.] While I am certainly no copywriting master like Debbie or Susan here, I do wield my force in search engine optimization and other online strategies. What I have been noticing, however, is probably what most [...]
Last month I wrote a post on why Facebook should open up, and mentioned some of the subsequent benefits of doing so. Well, last week Facebook made everything published from your “What’s on your mind?” box available to view by everyone (including robots*), unless otherwise specified in your privacy settings. How many people do we [...]
You’re wanting to put together an internet marketing or social media marketing campaign, but you’re wondering “Where do I even start?” Don’t worry, that’s a perfectly legitimate question! There’s a lot going on in social media marketing. But realistically, the question should be “Where does my social media effort end?” Too often I’ve seen companies [...]