If marketing is everywhere, then brand is everything, anything. So what does that mean for you or me? It means that you are a brand, just as I am a brand. From the day we were born, our unique brand started (contrast that to companies who have to ‘build’ a ‘unique’ brand). That’s powerful. Just [...]
I have been involved with a lot of projects that have involved a lot of designing (websites, games, social networks, etc). I’ve spent more time sitting around a big oval table than I would have like to have (as is often the case when it comes to that kind of stuff, I guess). The worst [...]
I just saw one of Guy Kawasaki’s earlier presentations (mid 90′s, great speaker) where he goes over 10 tips for entrepreneurs. One of these tips is to “Eat your own dogfood.” The thought behind it is quite simple: Know what it is your users (or consumers) go through by doing it yourself. The example he [...]
Marketing always fascinates me. Especially in how stories are used to get people to relate, and in the stories people tell themselves. This became again evident to me due to the recent activity of my roommate. Allow me to explain. I bought a filter for the faucet in my kitchen sink. I did this for [...]
With some CMO’s or executives just now asking the question “Have you heard about MySpace?” and just now thinking about how their company can become involved with MySpace, it brings up a greater underlying question. It was also a question one of the MBA’s asked last Thursday. With technology and social media changing so quickly, [...]
Inspired by Ryan’s post I have been investing more time into Twitter (and am aiming to invest more still). Part of it has been really setting aside fears to try. That is, just because you can follow anyone’s conversation doesn’t mean you’re welcome to join in. Conversely, it doesn’t mean you’re not welcome to join [...]
RichardAtDell: out on blogs listening learning and conversing….great stuff :-) NathanSnell: @RichardatDell It is, and, tho it may be dorky, im still excited to see a big company doing it :) RichardAtDell: @nathansnell its best part of the job. some great conversations and input, and occassional chance to set record staight I think the authenticity [...]
The Age of Conversation was an amazing book with an amazing, insightful list of authors. It could have never been done if it weren’t for Drew and Gavin. The book also sparked a huge social gathering, the Blogger Social ’08 in NYC. Best of all, Drew and Gavin are bringing people back together to produce [...]
Do you exist online? It’s a question that any company should be ask themselves. There’s a catch for companies, though. “Existing” online doesn’t mean having a homepage or e-commerce site. It means having an authentic personality. How does a company have an authentic personality online? With over 70 million blogs across the globe accounting for [...]
On Dec. 10 Amazon said it had its best e-commerce shopping day ever. When looking through their stats, there are some surprising numbers. The one I found particularly awesome was about the Wii. Nintendo’s Wii is an example of what happens when you focus on creating an innovative product people want. Amazon’s stats show that. [...]