Tuesday, February 5th, 2008
Marketing always fascinates me. Especially in how stories are used to get people to relate, and in the stories people tell themselves. This became again evident to me due to the recent activity of my roommate. Allow me to explain.
I bought a filter for the faucet in my kitchen sink. ...
Posted in Marketing | No Comments »
Wednesday, January 30th, 2008
With some CMO's or executives just now asking the question "Have you heard about MySpace?" and just now thinking about how their company can become involved with MySpace, it brings up a greater underlying question. It was also a question one of the MBA's asked last Thursday.
With technology and social ...
Posted in New Marketing, Social Media, Social Media Marketing | 5 Comments »
Thursday, January 24th, 2008
Inspired by Ryan's post I have been investing more time into Twitter (and am aiming to invest more still). Part of it has been really setting aside fears to try. That is, just because you can follow anyone's conversation doesn't mean you're welcome to join in. Conversely, it doesn't mean ...
Posted in Business Proccess, Marketing, New Marketing, Twitter | No Comments »
Wednesday, January 23rd, 2008
RichardAtDell: out on blogs listening learning and conversing....great stuff :-)
NathanSnell: @RichardatDell It is, and, tho it may be dorky, im still excited to see a big company doing it :)
RichardAtDell: @nathansnell its best part of the job. some great conversations and input, and occassional chance to set ...
Posted in Conversations | 2 Comments »
Tuesday, January 22nd, 2008
The Age of Conversation was an amazing book with an amazing, insightful list of authors. It could have never been done if it weren't for Drew and Gavin.
The book also sparked a huge social gathering, the Blogger Social '08 in NYC.
Best of all, Drew and Gavin are bringing people back ...
Posted in New Marketing, The Age of Conversation | 10 Comments »
Friday, January 11th, 2008
Do you exist online? It's a question that any company should be ask themselves. There's a catch for companies, though. “Existing” online doesn’t mean having a homepage or e-commerce site. It means having an authentic personality.
How does a company have an authentic personality online? With over 70 million blogs across ...
Posted in Blogging, Conversations, Marketing | 3 Comments »
Friday, December 28th, 2007
On Dec. 10 Amazon said it had its best e-commerce shopping day ever. When looking through their stats, there are some surprising numbers. The one I found particularly awesome was about the Wii.
Nintendo's Wii is an example of what happens when you focus on creating an innovative product people ...
Posted in Marketing, Product Development | 2 Comments »
Monday, November 26th, 2007
A riff you might hear very often online is how shorter content wins over long content (longer videos, posts, etc). I have always thought this as a misleading but relatively true statement.
Short content doesn't win on its own. It reduces the amount of time it takes a user to ...
Posted in Social Media | No Comments »
Thursday, November 22nd, 2007
Just found Johnnie Moore's blog and wow. If all his posts are like this, absolutely fantastic.
Two parts of this I want to point out from the excerpt.
I try to influence you but you get to influence me
That is perhaps one of the most beautifully displayed pictures of how blogging, ...
Posted in Marketing, Micro Brand | No Comments »
Thursday, November 8th, 2007
(Thanks, Tom Tiger for letting me use your photo!)
Funny thing about perception is it doesn't really let us see what is actually there. I mean, sure, right now I am looking at a laptop made by HP. I like it well enough. I'd rather be staring at a Macbook ...
Posted in Marketing, Perception | No Comments »
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