There’s a lot of different ways to use twitter, and a lot of services out there that work in conjunction with Twitter that most people don’t know about it. Because Twitter was built on the concept of simplicity, these services aren’t included with Twitter by default. It’s the combination of these services that helps turn [...]
I realize it’s a bit narcissistic to blog about blogging, especially given that I haven’t been. But whenever I start reading some of my favorite bloggers like Penelope Trunk or Holly Hoffman, I always notice they both do one thing very well that really builds their credibility and authorial authority (I think that works).
That one [...]
We recently had a committee meeting for the development of the Center for Entrepreneurship and Emerging Ventures that will be created in Wilmington, NC. The committee is comprised of about 30 of the most prominent business people in Wilmington, and what we do on the committee is essentially lay the foundation and the planning for [...]
OK. I like marketing. This is no surprise seeing as how I blog about it. But it makes me want to just punch someone in the teeth when a company that does a fantastic job in one component of their marketing drops the ball in another, related component – especially when that area is, you [...]
I’m going to write a few posts on internet marketing. I generally like to avoid writing so directly on a topic, because it often comes off like a text book (and I was never a fan of school, so not being a fan of my own content doesn’t mesh to well with me). To be [...]
I’ve frequently heard complications come up as to whether PR should handle or be involved in social media or if marketing should primarily be involved in managing a company’s social media efforts. The truth is what you commonly hear: both should. I want to make it simpler, though.
There are two sides to social media: reputation [...]
If it’s “just” a job, then why are you there? Why aren’t you at a place where it’s the job, or your job? People can tell when it’s just a job. It matters.
Had lunch with Mike Duncan yesterday and he sparked this thought when he spoke of the employees he worked for. If a company [...]
Break your content into smaller chunks and disperse it on as many websites as you can. The act of chunking your content increases the chance others will take hold of it and pass it on (distribute it).
Today, most marketers work on having some component of their campaign viral. When done right, giving away small chunks [...]
For those of you who missed the news, Starbucks launched a social media site called My Starbucks Idea. Those of you savvy readers may find a striking resemblance between My Starbucks Idea and Dell’s IdeaStorm. That’s because they’re the same thing, contrary to what Starbucks says.
I’ve seen a lot of people pretty excited about Starbucks’ [...]
Is never satisfying. We don’t like fair. Fair is neutral. It’s boring. People don’t talk about fair (positively, anyways). We like things that are unfair. That are favorable to us.
Costco will let you return anything, no matter how long it’s been. That’s unfair to them, but favorable to us.
Circuit City gives you 30 days to [...]