If it’s “just” a job, then why are you there? Why aren’t you at a place where it’s the job, or your job? People can tell when it’s just a job. It matters.
Had lunch with Mike Duncan yesterday and he sparked this thought when he spoke of the employees he worked for. If a company […]
Break your content into smaller chunks and disperse it on as many websites as you can. The act of chunking your content increases the chance others will take hold of it and pass it on (distribute it).
Today, most marketers work on having some component of their campaign viral. When done right, giving away small chunks […]
For those of you who missed the news, Starbucks launched a social media site called My Starbucks Idea. Those of you savvy readers may find a striking resemblance between My Starbucks Idea and Dell’s IdeaStorm. That’s because they’re the same thing, contrary to what Starbucks says.
I’ve seen a lot of people pretty excited about Starbucks’ […]
Is never satisfying. We don’t like fair. Fair is neutral. It’s boring. People don’t talk about fair (positively, anyways). We like things that are unfair. That are favorable to us.
Costco will let you return anything, no matter how long it’s been. That’s unfair to them, but favorable to us.
Circuit City gives you 30 days to […]
If marketing is everywhere, then brand is everything, anything. So what does that mean for you or me? It means that you are a brand, just as I am a brand. From the day we were born, our unique brand started (contrast that to companies who have to ‘build’ a ‘unique’ brand). That’s powerful.
Just because […]
I have been involved with a lot of projects that have involved a lot of designing (websites, games, social networks, etc). I’ve spent more time sitting around a big oval table than I would have like to have (as is often the case when it comes to that kind of stuff, I guess). The worst […]
I just saw one of Guy Kawasaki’s earlier presentations (mid 90’s, great speaker) where he goes over 10 tips for entrepreneurs. One of these tips is to “Eat your own dogfood.” The thought behind it is quite simple:
Know what it is your users (or consumers) go through by doing it yourself.
The example he used was […]
Marketing always fascinates me. Especially in how stories are used to get people to relate, and in the stories people tell themselves. This became again evident to me due to the recent activity of my roommate. Allow me to explain.
I bought a filter for the faucet in my kitchen sink. I did this for 2 […]
With some CMO’s or executives just now asking the question “Have you heard about MySpace?” and just now thinking about how their company can become involved with MySpace, it brings up a greater underlying question. It was also a question one of the MBA’s asked last Thursday.
With technology and social media changing so quickly, are […]
Inspired by Ryan’s post I have been investing more time into Twitter (and am aiming to invest more still). Part of it has been really setting aside fears to try. That is, just because you can follow anyone’s conversation doesn’t mean you’re welcome to join in. Conversely, it doesn’t mean you’re not welcome to join […]