Smaller Content. Bigger Spread.

Monday, March 31st, 2008

Break your content into smaller chunks and disperse it on as many websites as you can. The act of chunking your content increases the chance others will take hold of it and pass it on (distribute it). Today, most marketers work on having some component of their campaign viral. When done ...

From short content to involvement

Monday, November 26th, 2007

A riff you might hear very often online is how shorter content wins over long content (longer videos, posts, etc). I have always thought this as a misleading but relatively true statement. Short content doesn't win on its own. It reduces the amount of time it takes a user to ...