Think about a pendulum in business terms for a moment. One side (2 balls) is marketing and the other side (2 balls) is your target audience.
Like a pendulum, your target audience can experience the effects of your marketing without ever having been directly in contact with it. Our side moves, and our customer’s side moves, [...]
The Technopian: Your guide for cyberculture and social media
Category Archives: Social Media
Social Media Marketing from a Pendulum
May 22, 2008 – 3:25 am
The Two Sides of Social Media
May 19, 2008 – 2:31 pm
I’ve frequently heard complications come up as to whether PR should handle or be involved in social media or if marketing should primarily be involved in managing a company’s social media efforts. The truth is what you commonly hear: both should. I want to make it simpler, though.
There are two sides to social media: reputation [...]
Can companies keep up with social media?
January 30, 2008 – 8:17 pm
With some CMO’s or executives just now asking the question “Have you heard about MySpace?” and just now thinking about how their company can become involved with MySpace, it brings up a greater underlying question. It was also a question one of the MBA’s asked last Thursday.
With technology and social media changing so quickly, are [...]
Twitter > Seesmic > Utterz and Podcasts.
January 1, 2008 – 5:50 pm
There are so many companies now that are new a “communication platform” banking off the (rather fluke) success of Twitter. Twitter is the 140 character text posts. Seesmic is going for the short length video responses. Utterz is trying to get the short-length sound bite. All are aiming at it in the similar fashion to [...]
Social Media Marketing With Twitter
December 24, 2007 – 2:53 am
(Big thanks to Allie for letting me use her awesome photo!)
I read a very interesting differentiation recently on Traditional Marketing versus Social Media Marketing by Chris Borgan. In his post, Chris makes an interesting separation describing social media as the tools and marketing as the discipline. Chris goes further to state (with a pretty solid [...]
Facebook is my master
December 20, 2007 – 10:11 pm
I’ve spoken with Ryan Healy about his post on how we all work for Facebook and some continued thought has sparked on my end regarding application developers (and us as users, which is more toward the bottom). One such thing in particular is the relatively kind phrase attributed to Facebook of “Walled Garden” when referring [...]
Twitter and new ways to listen
December 20, 2007 – 6:42 am
Two things of particular interest. First, for those who happen to do a lot of twittering, Hashtags.org has launched. Hashtags is something that I’ve seen spoken of frequently for Twitter, so it’s neat to see the steps taken to push Twitter to the next evolutionary phase, so to speak.
Hashtags, if you don’t know, is the [...]
From short content to involvement
November 26, 2007 – 3:38 pm
A riff you might hear very often online is how shorter content wins over long content (longer videos, posts, etc). I have always thought this as a misleading but relatively true statement.
Short content doesn’t win on its own. It reduces the amount of time it takes a user to decide whether they like what [...]
Corporate Blogging: Mindset vs. Motions
September 30, 2007 – 9:15 pm
I have been a part of setting up and advising blogs for various businesses. From actually hand designing the blog, to setting up parameters, to explaining what it’s about, why comments are important, and so forth. Over this period of time, something has been setting in on me like the need for sleep after a [...]