I spent a good couple of hours today really delving into the depths of Facebook Pages today and how to really optimize them. Not like the lame guides on “facebook optimization” that entails changing your landing page for the 40th time or making sure you have all your info filled out. I’m talking about how [...]
Anytime there is an algorithm in place, there is a system to be gamed. If this weren’t true, search engine optimization wouldn’t exist, and neither would a digg top-list, or most other internet marketing tactics for that matter. That’s why when Facebook first introduced its Highlights section I got very excited. The Highlights section meant [...]
I’ve read frequently, and have experienced through my own attempts, that Facebook Ads just don’t function the same way AdWords does. But I think it’s way too early to write Facebook off as not being able to deliver successful ads. In fact, the more I think about it, the more I think Facebook Ads could [...]
Just wanted to share some of what you can expect next week and a few other things: 1) I am starting a brief series on how to make your online presence better, starting with getting over the hurdle of constantly creating awesome content. 2) Will also be sharing some of the application of #1 for [...]
I wrote a post in August about marketing more effectively on Facebook by aiming for Facebook Primetime – the time when the most people in your network are viewing content being published on Facebook. Facebook Primetime is the same concept that television stations use. Since I’ve written that post, I’ve gotten a number of good [...]
At least that’s what all the signs seem to be indicating. I’ve been trying to watch the evolution of online social network payments fairly closely as eCommerce is something near and dear to my heart. Being an entrepreneur, the next cutting edge area of eCommerce is of particular interest, and social networks is definitely one [...]
I don’t mean to be quite so social media oriented this week (whether through ideas or just tips), but I am a bit disgruntled. After reading recent news about Facebook working on a “lite” interface design it appears that my Facebook Newsfeed has had a little updating as well, namely, the removal of my Highlights. [...]
Last week I wrote about marketing on facebook in the real-time web. The obvious question after that is, of course, what about marketing on other real-time sites like Twitter, Delicious, and what will be an otherwise growing list of sites that begin to adopt real-time or piggy back off the popularity. Sadly, there is no [...]
The more I think about Twitter and how it’s continuing to grow in popularity in local areas (like Wilmington, NC for example) the more I realize how Twitter made the “location” part of their profile fairly worthless. The challenge If you’ve created a profile on Twitter, you may have noticed that the “location” part of [...]
It’s obvious what’s being driven as the next big thing online is the “real-time” web. People are wanting to know what’s going on as it’s happening. As a marketer, it’s always important for me to recognize how the real-time web effects people’s search habits, and its effects on how people share and “consume” information online. [...]