This post is part of my series, The Complete Guide on How To Use Facebook for Business.
In this video, I outline 2 quick and simple steps to help your Facebook Page get found by people who are looking for it within Facebook.
This post is part of my series, The Complete Guide on How To Use Facebook for Business.
In this video I take you through the first stages of creating a Facebook Page for your company, the importance of choosing your categories, picking a name that people are looking for, and what account you should be creating a [...]
This post is part of my series, The Complete Guide on How To Use Facebook for Business.
This next line should wake you up like realizing you accidently hit “reply all” to that personal e-mail you meant to send to one specific person.
1. Most people will come to your Facebook Page just once.
Taking that into consideration, [...]
With a population larger than most countries, Facebook is Godzilla of the social networking space.
The opportunity Facebook brings to businesses should be obvious – there’s a lot of potential customers and eyeballs available. But getting access to the widely untapped population of hundreds of thousands of Facebook users can be a bit tricky.
That’s why with [...]
We had a great turnout for our Facebook webinar at Talk this week. My initial concern was that I ended up packing it with too much information, but not in a good way. You know, like when you are making a PB&J but you add too much J and it spills over onto your hands [...]
I did some more digging after my recent post discussing a kind of facebook optimization to improve chances of showing up in the News Feed (FB’s biggest viral point) and came upon a great post on Shoemoney.
The post on Shoemoney is only looking at Pages, but brings to light 2 very interesting points that will [...]
I spent a good couple of hours today really delving into the depths of Facebook Pages today and how to really optimize them. Not like the lame guides on “facebook optimization” that entails changing your landing page for the 40th time or making sure you have all your info filled out. I’m talking about how [...]
Anytime there is an algorithm in place, there is a system to be gamed. If this weren’t true, search engine optimization wouldn’t exist, and neither would a digg top-list, or most other internet marketing tactics for that matter. That’s why when Facebook first introduced its Highlights section I got very excited.
The Highlights section meant that [...]
I wrote a post in August about marketing more effectively on Facebook by aiming for Facebook Primetime – the time when the most people in your network are viewing content being published on Facebook.
Facebook Primetime is the same concept that television stations use. Since I’ve written that post, I’ve gotten a number of good thoughts [...]
At least that’s what all the signs seem to be indicating. I’ve been trying to watch the evolution of online social network payments fairly closely as eCommerce is something near and dear to my heart. Being an entrepreneur, the next cutting edge area of eCommerce is of particular interest, and social networks is definitely one [...]