Archive for the ‘Social Media Marketing’ Category

Smaller Content. Bigger Spread.

Monday, March 31st, 2008

Break your content into smaller chunks and disperse it on as many websites as you can. The act of chunking your content increases the chance others will take hold of it and pass it on (distribute it). Today, most marketers work on having some component of their campaign viral. When done ...

Can companies keep up with social media?

Wednesday, January 30th, 2008

With some CMO's or executives just now asking the question "Have you heard about MySpace?" and just now thinking about how their company can become involved with MySpace, it brings up a greater underlying question. It was also a question one of the MBA's asked last Thursday. With technology and social ...

Social Media Marketing With Twitter

Monday, December 24th, 2007

(Big thanks to Allie for letting me use her awesome photo!) I read a very interesting differentiation recently on Traditional Marketing versus Social Media Marketing by Chris Borgan. In his post, Chris makes an interesting separation describing social media as the tools and marketing as the discipline. Chris goes further to ...

Social Media: A new tool to listen

Wednesday, December 12th, 2007

I mentioned a site called MonitorThis about a month or so ago. I was pretty enthralled by the site since it pulled in data from so many places and exported it to an OPML file (a file you can import into an RSS reader like Bloglines or Google Reader). The ...