Archive for the ‘New Marketing’ Category
Monday, February 25th, 2008
A number of professors at the Cameron School of Business here were kind enough to donate some time to my dry-run before I present at UNCW's Business Week this Tuesday. During the dry-run, an interesting conversation broke out on advertising on social networks that dealt with both sides of the ...
Posted in New Marketing, advertising | 1 Comment »
Monday, February 18th, 2008
I have been involved with a lot of projects that have involved a lot of designing (websites, games, social networks, etc). I've spent more time sitting around a big oval table than I would have like to have (as is often the case when it comes to that kind of ...
Posted in Experience, Marketing, New Marketing | 1 Comment »
Wednesday, January 30th, 2008
With some CMO's or executives just now asking the question "Have you heard about MySpace?" and just now thinking about how their company can become involved with MySpace, it brings up a greater underlying question. It was also a question one of the MBA's asked last Thursday.
With technology and social ...
Posted in New Marketing, Social Media, Social Media Marketing | 5 Comments »
Thursday, January 24th, 2008
Inspired by Ryan's post I have been investing more time into Twitter (and am aiming to invest more still). Part of it has been really setting aside fears to try. That is, just because you can follow anyone's conversation doesn't mean you're welcome to join in. Conversely, it doesn't mean ...
Posted in Business Proccess, Marketing, New Marketing, Twitter | No Comments »
Tuesday, January 22nd, 2008
The Age of Conversation was an amazing book with an amazing, insightful list of authors. It could have never been done if it weren't for Drew and Gavin.
The book also sparked a huge social gathering, the Blogger Social '08 in NYC.
Best of all, Drew and Gavin are bringing people back ...
Posted in New Marketing, The Age of Conversation | 10 Comments »
Wednesday, December 12th, 2007
5 of the top 10 books in Japan were written on and for mobile phones. That's pretty crazy... and an interesting market to say the least.
What's more, a Japanese book editor speculates that allowing readers of the books to send in suggestions, critiques, and comment hugely spurs the paper ...
Posted in Community, New Marketing | No Comments »
Saturday, December 8th, 2007
OK, all. I want to admit something to you. But before I just outright do it, allow me to setup the back story.
I am a big fan of going directly to the consumer. Talking to the audience. Hearing the cries from people in the trenches, etc etc. With that in ...
Posted in Blogging, New Marketing | No Comments »