Archive for the ‘Marketing’ Category
Thursday, January 24th, 2008
Inspired by Ryan's post I have been investing more time into Twitter (and am aiming to invest more still). Part of it has been really setting aside fears to try. That is, just because you can follow anyone's conversation doesn't mean you're welcome to join in. Conversely, it doesn't mean ...
Posted in Business Proccess, Marketing, New Marketing, Twitter | No Comments »
Friday, January 11th, 2008
Do you exist online? It's a question that any company should be ask themselves. There's a catch for companies, though. “Existing” online doesn’t mean having a homepage or e-commerce site. It means having an authentic personality.
How does a company have an authentic personality online? With over 70 million blogs across ...
Posted in Blogging, Conversations, Marketing | 3 Comments »
Friday, December 28th, 2007
On Dec. 10 Amazon said it had its best e-commerce shopping day ever. When looking through their stats, there are some surprising numbers. The one I found particularly awesome was about the Wii.
Nintendo's Wii is an example of what happens when you focus on creating an innovative product people ...
Posted in Marketing, Product Development | 2 Comments »
Wednesday, December 12th, 2007
A while back I wrote about how organizations should be messy and quirky because they're made up of humans. They're not perfect because we're not perfect and that by in fact acting human, we are more easily able to relate to the organization. Being able to relate to an organization ...
Posted in Marketing | No Comments »
Friday, December 7th, 2007
The business school (I ought to say Dr. Harper, the professor who has probably had the most impact on my life) has pretty well ingrained the notion of finding customer demand (for which I am thankful) . Not just any demand, mind you. The kind of demand where you tell ...
Posted in Entrepreneurship, Marketing, Uncategorized | No Comments »
Thursday, November 22nd, 2007
Just found Johnnie Moore's blog and wow. If all his posts are like this, absolutely fantastic.
Two parts of this I want to point out from the excerpt.
I try to influence you but you get to influence me
That is perhaps one of the most beautifully displayed pictures of how blogging, ...
Posted in Marketing, Micro Brand | No Comments »
Tuesday, November 13th, 2007
For quite a time last year SecondLife was all the rave and all the dispute. Bleeding Marketers were talking it up about as much as they could, and Crayon, a new marketing firm, was even founded virtually in it (neat!). SecondLife even reared its head in a question for a ...
Posted in Marketing, SecondLife | No Comments »
Thursday, November 8th, 2007
(Thanks, Tom Tiger for letting me use your photo!)
Funny thing about perception is it doesn't really let us see what is actually there. I mean, sure, right now I am looking at a laptop made by HP. I like it well enough. I'd rather be staring at a Macbook ...
Posted in Marketing, Perception | No Comments »
Tuesday, November 6th, 2007
E-mail has a spam filter. If that doesn't work, our failsafe is a personal filter system that allows us to create filters, making sure (we wish) any spam that does get past the spam filter gets automatically thrown in the trash (deleted).
The concept of getting a bunch of crap ...
Posted in Marketing | 2 Comments »
Friday, October 26th, 2007
I used to spend a lot of time doing independent game development. The majority of my time was spent doing game design and marketing, with a smaller portion allocated to actual scripting. All the projects I worked on were multiplayer, which meant community development and somehow earning a profit while ...
Posted in Indie, Marketing | No Comments »
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