OK. I like marketing. This is no surprise seeing as how I blog about it. But it makes me want to just punch someone in the teeth when a company that does a fantastic job in one component of their marketing drops the ball in another, related component – especially when that area is, you [...]
This would have been a quickie on Twitter but it was busy having the shock paddles slapped to its chest as they try desperately to elongate its life until the next downtime (“Clear!”). All that to say, I was doing some market research earlier today and came across an article by ClickZ. “[People] are willing [...]
Inspired by Ryan’s post I have been investing more time into Twitter (and am aiming to invest more still). Part of it has been really setting aside fears to try. That is, just because you can follow anyone’s conversation doesn’t mean you’re welcome to join in. Conversely, it doesn’t mean you’re not welcome to join [...]
A riff you might hear very often online is how shorter content wins over long content (longer videos, posts, etc). I have always thought this as a misleading but relatively true statement. Short content doesn’t win on its own. It reduces the amount of time it takes a user to decide whether they like what [...]
Gwen met Jared one day during art class. Jared worked with a guy named Tyler. Tyler’s sister is a good friend of Gwen’s. While each one of these individuals are different, each of their stories dynamically interconnect. History is nothing but a set of overlapping stories that make up the interconnected web of a person’s [...]
I used to spend a lot of time doing independent game development. The majority of my time was spent doing game design and marketing, with a smaller portion allocated to actual scripting. All the projects I worked on were multiplayer, which meant community development and somehow earning a profit while getting over the “barrier” of [...]
I’ve been spending a fair portion of time learning more about SEO & SEM, going through a large number of the top blogs, and holy hell. I have to say, I find it a bit ironic at how many of the top seo & sem blogs do an outright terrible job of directing people to [...]
I am one of the 103 co-authors of “The Age of Conversation”. It is a book that to many has marked a great point of conversation, of collaborative content. Beyond the authors others like Tara Hunt are talking about it. Various nomenclature is being used like “age” and “era”. And I thought about that. There’s [...]