For those who don’t know, Google is working on keeping up with the real time web, and as such, is aiming to innovate their system so it updates their indexes faster (allowing it to serve up fresher content more quickly). You can actually test their innovation, which they call Google Caffeine. What I am wondering, [...]
Last week I wrote about marketing on facebook in the real-time web. The obvious question after that is, of course, what about marketing on other real-time sites like Twitter, Delicious, and what will be an otherwise growing list of sites that begin to adopt real-time or piggy back off the popularity. Sadly, there is no [...]
When National Speed used to have an eCommerce store, I began to develop a particular theory about Sponsored/Pay Per Click ads versus natural, organic search results. My theory was that when a user searches for a term whether it be via Google or Yahoo!/Bing, their is a barrier of purchase between a naturally placed, organic [...]
It’s obvious what’s being driven as the next big thing online is the “real-time” web. People are wanting to know what’s going on as it’s happening. As a marketer, it’s always important for me to recognize how the real-time web effects people’s search habits, and its effects on how people share and “consume” information online. [...]
[I first wrote this over on Talk, Inc's blog, but thought it was relevant to re-post to my personal blog.] While I am certainly no copywriting master like Debbie or Susan here, I do wield my force in search engine optimization and other online strategies. What I have been noticing, however, is probably what most [...]
A few weeks back I was doing some research for an idea I had that involves an iphone app. As I came across the information, I went ahead and tweeted it. Since I’ve spoken with a few people since then about iPhone app stuff, I figure I’d share the links I found regarding it. Development [...]
It’s been a super busy week here at work. I’ve been integrating a design our graphic designer here put together (he rocks) for our new content management system (CMS), working to finish up an SEO audit for a site that really needed it, migrating our sites to different web servers, working on our new content [...]
I decided to become a corporate raider when I was 13. Being a corporate raider, I thought, would allow me to do something more realistic than something like being a professional athlete, while still having people watch me duke it out in business land. I first heard the term “corporate raider” from Jax who was [...]
One thing that interests me a lot are business development models. Particularly those that have seen recent (read: last 2-5 years) successes revolving around ecosystems (and somewhat communities) such as Google, Facebook, and Apple has setup. I’ve thought (and said) for a while now that Apple (chronologically) took after Facebook’s Application Platform when they released [...]
If you’re a small business owner, 82% of your customers are trying to find your business by searching for you online (I imagine this is even higher if you’re a big business). Sadly, when one of your future customers searches for you, more than 50% of you aren’t being found. And guess what? 92% of [...]