Recently I’ve been noticing a number of clients have been sending out marketing oriented e-mails to their mailing lists without really tracking how many people are clicking their links (conversions). This makes me particularly sad because I am such a fan of measuring and fine tuning marketing and processes. In most cases, the reason clients [...]
It means your online marketing is no longer just about what you post, it’s about when you post it. And it means that search engine optimization and making sure you can be found online will become even more important. Those two sentences above may seem simple and may not mean much to you know, but [...]
I spent a good couple of hours today really delving into the depths of Facebook Pages today and how to really optimize them. Not like the lame guides on “facebook optimization” that entails changing your landing page for the 40th time or making sure you have all your info filled out. I’m talking about how [...]
I wish I saw bands using online video more. I think bands should start live streaming their practices and jam sessions. It breaks down the walls and lets their fans in the door. Or charge for live stream access to certain “private” jam sessions. Bands are already experimenting with live streaming concerts, but that’s not intimate. [...]
This video is a result of countless meetings with clients at Talk, individuals personally, and panels/lectures I’ve given. It’s the first step for businesses/people who need to have an online presence. It answers the “what do I write about?” question. Cliff notes from the video: Your content is the pulse of your online presence. If [...]
Just wanted to share some of what you can expect next week and a few other things: 1) I am starting a brief series on how to make your online presence better, starting with getting over the hurdle of constantly creating awesome content. 2) Will also be sharing some of the application of #1 for [...]
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I love trying out new things, so making my way into online video has been a fun learning experience already. That said, a lot of the feedback I have gotten is great and has been super helpful. I figured I would also share 4 consistent points from the feedback that might help others who are [...]
First video blog post. Hope you all enjoy it! More are on the way! Feel free to leave any feedback, as well.
At least that’s what all the signs seem to be indicating. I’ve been trying to watch the evolution of online social network payments fairly closely as eCommerce is something near and dear to my heart. Being an entrepreneur, the next cutting edge area of eCommerce is of particular interest, and social networks is definitely one [...]