» E-Commerce

Archive for the ‘E-Commerce’ Category

A lesson for selling products online by IKEA

Wednesday, September 3rd, 2008

OK. I like marketing. This is no surprise seeing as how I blog about it. But it makes me want to just punch someone in the teeth when a company that does a fantastic job in one component of their marketing drops the ball in another, related component - especially ...

E-Commerce So Risky We Won’t Buy?

Wednesday, February 20th, 2008

This would have been a quickie on Twitter but it was busy having the shock paddles slapped to its chest as they try desperately to elongate its life until the next downtime ("Clear!"). All that to say, I was doing some market research earlier today and came across an article ...