This post is part of my series, The Complete Guide on How To Use Facebook for Business.
This next line should wake you up like realizing you accidently hit “reply all” to that personal e-mail you meant to send to one specific person.
1. Most people will come to your Facebook Page just once.
Taking that into consideration, you have one opportunity to get the person to become a fan of your page. It also means the primary goal/strategy of every Facebook Page should be to convert as many users as possible to become a fan of your Page. You can see this in play by Mashable, as well as many others.
2. The value of your Facebook Page is in what you share, not in the Page itself.
After you get someone to become a fan of your page, your secondary strategy kicks in – sharing. This is also where the true value of your Facebook Page is.
When someone is a fan of your page it gives you the opportunity to share continual information with them that they will find interesting. It’s about them, not you. If you shoot wedding photography, share memories and stories. If you’re a real estate agent, share crime rates and ask questions like what the first thing people look for in a house is.
3. The success of your Page lies in its activity
If people are “liking” or commenting on what you’re posting on your Page, then there’s a pretty good chance they’re also clicking on your links and sharing what you post with their friends.
One important thing to note is the more activity your Page receives, the better chance you have at your Page showing up in the News Feed, where you get exponential marketing exposure. We want activity.
4. Your page isn’t for acquiring new customers.
The vast majority of the time, your Page will be best served as a customer retention tool not a customer acquisition tool. It’s unlikely someone who doesn’t have a pre-existing relationship with your company will fan your page, because being a fan can be a rather personal arrangement (depending on the Page).
That doesn’t mean there’s no point in having a Facebook Page or that you won’t get any new customers. It just means your strategy needs to be focused.
5. Timing is everything
I’ve said this again and again: Facebook is real-time. What you say at 11:00 am is only seen at 11:00 am (unless it gets a lot of activity). So use your Facebook analytics to understand your Page demographics. We’ll get into using your Page demographics later, but the idea is simple: are your demographics what you expected and are you sharing when said demographic is likely listening?
More Secrets?
What’s a Facebook Marketing Secret that has served you well?
Sweet looking photo credit goes to rpongsaj.
Just to share one of the best things why facebook pages work is that you don’t have to login to see the page is a live public page with instant access to the product or service and offer great opportunity of interaction with customers.
Cheers,