It means your online marketing is no longer just about what you post, it’s about when you post it. And it means that search engine optimization and making sure you can be found online will become even more important.
Those two sentences above may seem simple and may not mean much to you know, but that’s because you’re reading ahead of the curve, because I am writing ahead of the curve. Yes, it’s also because I am killing time as I am waiting for the DNS of a new website to propagate, but those two sentences are never the less true.
Propagate, for those who don’t know meaningless internet lingo, is not similar to Watergate or Stargate. It’s just technical lingo for “I’m waiting for the internet to figure out that yourdomainname.com is now located on a different server.”