This video is a result of countless meetings with clients at Talk, individuals personally, and panels/lectures I’ve given. It’s the first step for businesses/people who need to have an online presence. It answers the “what do I write about?” question. Cliff notes from the video:
- Your content is the pulse of your online presence. If it sucks, you suck.
- Stop asking the “what” of what you will write about, share, post, etc.
- The what comes from taking what you’re already doing offline and transforming that into content online.
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This entry was posted on Monday, November 2nd, 2009 at 8:03 pm and is filed under Internet Strategy.
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