Last week I wrote about marketing on facebook in the real-time web. The obvious question after that is, of course, what about marketing on other real-time sites like Twitter, Delicious, and what will be an otherwise growing list of sites that begin to adopt real-time or piggy back off the popularity. Sadly, there is no really good way to figure out what prime time for your audience will be on Twitter… yet.
Building Twitter Primetime
I initially planned on developing this myself, since it’s not overly complex, but I just have too much on my plate. So hopefully someone will read this, feel inspired, and develop it (or someone will inform me that I need to do more research, because there’s already something that does this).
Twitter Primetime would be a service that, after authorizing your twitter account with the service, would pull all the tweets from people you are following based on a specified range of time. It would then analyze these tweets, and, you guessed it, tell you what you what times had the highest “viewership” – or which times were primetime.
Having this information, just as with Facebook, would allow individuals and businesses to know when the best time to send out their tweets are, as to reach maximum impact.
Twitter Primetime By Industry
Another advantage to creating a process that determines the primetime per user, is to apply that same process to industries. Once the process has been established, you can define an industry by popular keywords on Twitter, and then run searches to run the process through. This way, for example, you could determine the best time to start tweeting about “Brittan Spears” when her new virtual gifts on Facebook began to go live.
These are just two possibilities of many. If you know of any twitter app that does this, please, let me know! If you’re interested in partnering to develop it, let me know. And if you develop this, let me know that too and I’ll promote it here : )