[I first wrote this over on Talk, Inc's blog, but thought it was relevant to re-post to my personal blog.]
While I am certainly no copywriting master like Debbie or Susan here, I do wield my force in search engine optimization and other online strategies. What I have been noticing, however, is probably what most of you in the copywriting or public relations industry are noticing (and where the money is going): SEO is a “new” copywriting tool.
All copy on the web should be written from an SEO standpoint.This means writing from the basis of keywords that will optimize your online exposure and narrow the focus of your message, making your work that much more effective.
A marriage between SEO and copywriting means more sales. If search engine optimization is the act of getting your information found by your customers based on the keywords your customers are already searching for, then using the very same words your customers found the content with to begin with should improve sales due to your copy resonating with the consumer. This, no doubt, provides the best use of the content, or copy, being created.
Use SEO methods in your copywriting to improve your content.
- You improve sales by using words that resonate with the customer – it’s what they searched for, after all.
- You’re writing copy that not only sells, but gets found by your target audience.
- Your copy is benefiting your website as a whole due to its search engine optimization components.
If you’re looking to do copywriting or press release writing, an understanding of search engine optimization is becoming more and more critical to the point where it’s beginning to be listed in job requirements. This makes perfect sense, since copy and content should have been created this way to begin with. And with the majority of content going digital, even the copy you’re writing for traditional outlets are finding their way to the internet.