Archive for 2008
Wednesday, July 9th, 2008
I got a new job which is why I haven't been writing. Actually, I lied. About both. The job is a few weeks old, so it's only sort of "new" and I haven't been writing because I wasn't feeling it. I had writers block. Then I talked to Penelope about ...
Posted in Startup, Uncategorized | 2 Comments »
Thursday, May 22nd, 2008
Think about a pendulum in business terms for a moment. One side (2 balls) is marketing and the other side (2 balls) is your target audience.
Like a pendulum, your target audience can experience the effects of your marketing without ever having been directly in contact with it. Our side moves, ...
Posted in Social Media | No Comments »
Monday, May 19th, 2008
I’ve frequently heard complications come up as to whether PR should handle or be involved in social media or if marketing should primarily be involved in managing a company’s social media efforts. The truth is what you commonly hear: both should. I want to make it simpler, though.
There are two ...
Posted in Social Media | 2 Comments »
Tuesday, May 13th, 2008
I'm alive. It's true. In fact, I was just up at BlogCarolinas in Research Triangle Park a few days ago, so I even have evidence of my livelihood and that this isn't in fact a ghost writer trying to cover up my assassination (because, you know, I'm important enough to ...
Posted in Thoughts, Update | 2 Comments »
Monday, April 28th, 2008
A phrase you often hear in regards to life, especially when you’re in college. The importance of “having a balanced life” is emphasized time and again by adults, mentors, and most of all parents.
All through my academic career I was working toward “balance.” The balance between teaching myself everything I ...
Posted in Entrepreneurship | 3 Comments »
Wednesday, April 16th, 2008
For the small number of souls that were curious as to just where I went, or if I ever did come back from BS08, rest assured, I have been back. Since I've been back, there have been a number of events that have kept me at bay. Two in particular, ...
Posted in Rant | 3 Comments »
Friday, April 4th, 2008
Blogger Social 2008 is finally here! At first it seemed like it was too far out, now it's hard to believe I fly out to New York tomorrow (ahhh, NY, I am visiting you again so soon!).
It will be an amazing experience to meet so many of the awesome people ...
Posted in Blogger Social | 2 Comments »
Thursday, April 3rd, 2008
If it's "just" a job, then why are you there? Why aren't you at a place where it's the job, or your job? People can tell when it's just a job. It matters.
Had lunch with Mike Duncan yesterday and he sparked this thought when he spoke of the employees he ...
Posted in Marketing | No Comments »
Monday, March 31st, 2008
Break your content into smaller chunks and disperse it on as many websites as you can. The act of chunking your content increases the chance others will take hold of it and pass it on (distribute it).
Today, most marketers work on having some component of their campaign viral. When done ...
Posted in Social Media Marketing | 2 Comments »
Saturday, March 29th, 2008
You could ask Chad (the guy I am co-founding Profile360 with) and he will tell you I pretty much always listen to music when I work. The right songs simply pump me up. Gets me in the mood.
Lately I've heard two songs that pretty well identify my business ideals. ...
Posted in songs | 2 Comments »
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