Think about a pendulum in business terms for a moment. One side (2 balls) is marketing and the other side (2 balls) is your target audience.
Like a pendulum, your target audience can experience the effects of your marketing without ever having been directly in contact with it. Our side moves, and our customer’s side moves, but the center ball doesn’t move. The real question is what is the center ball?
It’s important to remember that not as many people use the same tools as us. The average person just hops onto their iGoogle or email account, does their thing, and then they’re done. That doesn’t make the tools at our disposal worthless for businesses. It means that we need to figure out how to use these sites and services in such a way as to effect the things that the majority of the population does use or does interact with. We need to find that center ball.
Wow. Enough Zen posting from me. I almost didn’t post this. Hope you enjoy a more abstract one I let slip by :)
*Photo by Mazz