Comments on: The Two Sides of Social Media http://thesnell.com/blog/2008/05/19/the-two-sides-of-social-media/ The latest in internet strategies and how they can profit your business Sat, 08 May 2010 18:55:56 +0000 hourly 1 http://wordpress.org/?v=abc By: Nathan Snell http://thesnell.com/blog/2008/05/19/the-two-sides-of-social-media/comment-page-1/#comment-369 Nathan Snell Thu, 22 May 2008 02:35:54 +0000 http://thesnell.com/blog/2008/05/19/the-two-sides-of-social-media/#comment-369 Greg, I definitely agree that you simply can't half-ass your social media efforts. The company has got to adopt the mindset that goes along with it (that's referred to most often in Cluetrain). So I am curious, Greg. I'll see your step further with the addition of a social media department and ask, what do you see the social media dept. doing? Greg, I definitely agree that you simply can’t half-ass your social media efforts. The company has got to adopt the mindset that goes along with it (that’s referred to most often in Cluetrain).

So I am curious, Greg. I’ll see your step further with the addition of a social media department and ask, what do you see the social media dept. doing?

]]> By: Greg Rollett http://thesnell.com/blog/2008/05/19/the-two-sides-of-social-media/comment-page-1/#comment-368 Greg Rollett Wed, 21 May 2008 14:55:52 +0000 http://thesnell.com/blog/2008/05/19/the-two-sides-of-social-media/#comment-368 I'll take it a step further and say that a company should have a PR Department, a Marketing Department and a Social Media Department. With the ways that Social Media is growing, changing and affecting business culture, you cannot be half-assing your Social Media efforts. If you want to be in the game, you have to live and breathe there. Not just dabble. All 3 departments need to be able to come together and make their company better and reap the benefits that each one performs individually while seeing the bigger picture for the team. I’ll take it a step further and say that a company should have a PR Department, a Marketing Department and a Social Media Department. With the ways that Social Media is growing, changing and affecting business culture, you cannot be half-assing your Social Media efforts. If you want to be in the game, you have to live and breathe there. Not just dabble.

All 3 departments need to be able to come together and make their company better and reap the benefits that each one performs individually while seeing the bigger picture for the team.

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