Think about a pendulum in business terms for a moment. One side (2 balls) is marketing and the other side (2 balls) is your target audience. Like a pendulum, your target audience can experience the effects of your marketing without ever having been directly in contact with it. Our side moves, and our customer’s side [...]
I’ve frequently heard complications come up as to whether PR should handle or be involved in social media or if marketing should primarily be involved in managing a company’s social media efforts. The truth is what you commonly hear: both should. I want to make it simpler, though. There are two sides to social media: [...]
I’m alive. It’s true. In fact, I was just up at BlogCarolinas in Research Triangle Park a few days ago, so I even have evidence of my livelihood and that this isn’t in fact a ghost writer trying to cover up my assassination (because, you know, I’m important enough to be assassinated). So what’s been [...]