Archive for May, 2008
Thursday, May 22nd, 2008
Think about a pendulum in business terms for a moment. One side (2 balls) is marketing and the other side (2 balls) is your target audience.
Like a pendulum, your target audience can experience the effects of your marketing without ever having been directly in contact with it. Our side moves, ...
Posted in Social Media | No Comments »
Monday, May 19th, 2008
I’ve frequently heard complications come up as to whether PR should handle or be involved in social media or if marketing should primarily be involved in managing a company’s social media efforts. The truth is what you commonly hear: both should. I want to make it simpler, though.
There are two ...
Posted in Social Media | 2 Comments »
Tuesday, May 13th, 2008
I'm alive. It's true. In fact, I was just up at BlogCarolinas in Research Triangle Park a few days ago, so I even have evidence of my livelihood and that this isn't in fact a ghost writer trying to cover up my assassination (because, you know, I'm important enough to ...
Posted in Thoughts, Update | 2 Comments »
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