• Social Media Marketing

    Posted on May 22nd, 2008

    Written by Nathan Snell

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    Social Media Marketing from a Pendulum

    Think about a pendulum in business terms for a moment. One side (2 balls) is marketing and the other side (2 balls) is your target audience. Like a pendulum, your target audience can experience the effects of your marketing without ever having been directly in contact with it. Our side moves, and our customer’s side [...]

  • Social Media Marketing

    Posted on May 19th, 2008

    Written by Nathan Snell

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    The Two Sides of Social Media

    I’ve frequently heard complications come up as to whether PR should handle or be involved in social media or if marketing should primarily be involved in managing a company’s social media efforts. The truth is what you commonly hear: both should. I want to make it simpler, though. There are two sides to social media: [...]

  • Life

    Posted on May 13th, 2008

    Written by Nathan Snell

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    Holy Crap Pants

    I’m alive. It’s true. In fact, I was just up at BlogCarolinas in Research Triangle Park a few days ago, so I even have evidence of my livelihood and that this isn’t in fact a ghost writer trying to cover up my assassination (because, you know, I’m important enough to be assassinated). So what’s been [...]