For the small number of souls that were curious as to just where I went, or if I ever did come back from BS08, rest assured, I have been back. Since I’ve been back, there have been a number of events that have kept me at bay. Two in particular, actually.

The first is half sparked from a fantastic Q&A session put on by Ryan Paugh and Penelope Trunk for the Brazen Careerist. During this session Penelope made one comment in particular that I find especially interesting. It was in part a response to a question I had asked on inserting more of my personality into posts. Penelope had said posts that have strong opinions can’t help but have a lot of personality.

Of course, the other side of having a strong opinion is having an opinion that people actually care about. “Care about” is the wrong way to state that. What I mean to say is, it’s not just having a strong opinion, but having a different opinion as well. A significant enough personal twist or thought that makes people interested.

“That’ easy!” I thought at first. The number of posts that have occurred since that session, a week or so back now, is partial evidence to both the lack of ease and the results of trying too hard. Part of the issue, as I see it, is I agree with a lot of the people whose blogs I read (which are marketing and tech bloggers). At first I thought this made sense. It doesn’t.

Marketing, at least the kind I talk about, takes place on the edge. The funny thing about the edge is it’s all about what’s worked, what hasn’t worked, what you think will work, and more or less making it up as you go. Obviously in that sort of environment, it shouldn’t be difficult to find things to disagree with (in some instance it’s not, it’s just not substantial enough to write about). What’s happening, however, is the echo chamber of crap that keeps bouncing off the walls, from one blogger to the next, is growing. In most cases, you see generally the same thoughts being written about over and over again. This isn’t every blogger, but it’s a lot of them (I’ve been victim of this as well).

So here’s the deal from my end. I don’t want to be an echo chamber, and I don’t want to regurgitate the same stuff most everyone else is. That’s what my focus will be on when it comes to providing information that you all care about. This has been my focus over the past month or so (and I can see the results). What I want from you all is patience and input, if you’d be so kind. I may not post every day (especially as the next two weeks marks the close of my college career), but I will post as often as I can with stuff that will hopefully be great. If it’s not great, or if I missed something you wanted to know more about. Tell me and we’ll go from there.

Oh yeah, the other project that’s been taking up my time is that my business plan made it as a finalist in UNCW’s business plan competition. I do the final pitch of it this Friday. I plan to win.

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