Is never satisfying. We don’t like fair. Fair is neutral. It’s boring. People don’t talk about fair (positively, anyways). We like things that are unfair. That are favorable to us.
Costco will let you return anything, no matter how long it’s been. That’s unfair to them, but favorable to us.
Circuit City gives you 30 days to return something, or no dice. That’s fair to them.
Which do you think people talk about more?