Break your content into smaller chunks and disperse it on as many websites as you can. The act of chunking your content increases the chance others will take hold of it and pass it on (distribute it). Today, most marketers work on having some component of their campaign viral. When done right, giving away small [...]
You could ask Chad (the guy I am co-founding Profile360 with) and he will tell you I pretty much always listen to music when I work. The right songs simply pump me up. Gets me in the mood. Lately I’ve heard two songs that pretty well identify my business ideals. The 2nd song is much [...]
It’s about people. It’s about sharing. It’s about conversations. For those that may have missed the first Age of Conversation, it’s a fantastic book co-authored by 102 of the leading creative and marketing thinkers. What was really neat is the book proved exactly what it talked about. It was about all this new “social media”conversation [...]
There’s a great article on MarketingProfs about sculpting your sites page rank to improve your search engine ranking. The act of optimizing your site for better results and higher ranks in search engines is commonly referred to as Search Engine O optimization. Working some SEO into your blog certainly has its benefits. Before I go [...]
For those of you who missed the news, Starbucks launched a social media site called My Starbucks Idea. Those of you savvy readers may find a striking resemblance between My Starbucks Idea and Dell’s IdeaStorm. That’s because they’re the same thing, contrary to what Starbucks says. I’ve seen a lot of people pretty excited about [...]
I made a gift for you all! I swear my hand writing isn’t actually that bad. It’s close, but not quite :) Have a nice day, everyone!
Is never satisfying. We don’t like fair. Fair is neutral. It’s boring. People don’t talk about fair (positively, anyways). We like things that are unfair. That are favorable to us. Costco will let you return anything, no matter how long it’s been. That’s unfair to them, but favorable to us. Circuit City gives you 30 [...]
If marketing is everywhere, then brand is everything, anything. So what does that mean for you or me? It means that you are a brand, just as I am a brand. From the day we were born, our unique brand started (contrast that to companies who have to ‘build’ a ‘unique’ brand). That’s powerful. Just [...]
The biggest complaint I often heard from professionals about using Facebook as a networking tool was the lack of granular (read: very specific) control over just what “friends” of theirs see their information. Facebook has just remedied this by allowing just such granular control. While Facebook has always worked out well for college students, these [...]
Is there is no trick. There is no trick to having a successful career. There is no trick to relationships. There is no trick to creating a successful startup. There is no trick to having a marketing campaign go viral. As soon as you start looking for ‘the trick’, you’ve devalued what you’re doing and [...]