Comments on: Can companies keep up with social media? http://thesnell.com/blog/2008/01/30/can-companies-keep-up-with-social-media/ The latest in internet strategies and how they can profit your business Sat, 08 May 2010 18:55:56 +0000 hourly 1 http://wordpress.org/?v=abc By: Nathan Snell http://thesnell.com/blog/2008/01/30/can-companies-keep-up-with-social-media/comment-page-1/#comment-240 Nathan Snell Tue, 12 Feb 2008 20:37:14 +0000 http://thesnell.com/blog/2008/01/30/can-companies-keep-up-with-social-media/#comment-240 @George Aha! Thanks for filling me in! She does have a good blog! :) Unfortunately it's on blogger so comments are restricted unless otherwise specified :( @George
Aha! Thanks for filling me in! She does have a good blog! :)
Unfortunately it’s on blogger so comments are restricted unless otherwise specified :(

]]> By: George http://thesnell.com/blog/2008/01/30/can-companies-keep-up-with-social-media/comment-page-1/#comment-216 George Sat, 09 Feb 2008 20:45:17 +0000 http://thesnell.com/blog/2008/01/30/can-companies-keep-up-with-social-media/#comment-216 Dont let Jada fool you Nathan. Her blog is good! :) She wrote a great blog about a Home Depot Service Failure! http://jnjandre.blogspot.com/2008/02/home-is-where-depot-is.html You have inspired! Dont let Jada fool you Nathan. Her blog is good! :) She wrote a great blog about a Home Depot Service Failure! http://jnjandre.blogspot.com/2008/02/home-is-where-depot-is.html

You have inspired!

]]> By: Jada Andre http://thesnell.com/blog/2008/01/30/can-companies-keep-up-with-social-media/comment-page-1/#comment-202 Jada Andre Fri, 08 Feb 2008 02:43:39 +0000 http://thesnell.com/blog/2008/01/30/can-companies-keep-up-with-social-media/#comment-202 Nathan, Many thanks for coming to our class to chat about social media. Thanks too for offering to link to my blog. I DO have a blog, but it's really a familial site designed to be something my grandmother might enjoy (and she does, or so she said in her last letter). In thinking more on this topic of business keeping up with social media I agree with you that mainstream businesses likely never will (although I appreciate your comment about business not needing to keep up if they are truly in touch with their customers). Is there a curve behind which the slow-to-adapt companies could fall and thus cause more harm than good? So if Laggard Inc. called a meeting one day and decided to start advertising in this new thing called "MySpace" might they face a backlash of sorts for jumping on the bandwagon too late? Just curious to hear your thoughts... :) Jada Nathan,
Many thanks for coming to our class to chat about social media. Thanks too for offering to link to my blog. I DO have a blog, but it’s really a familial site designed to be something my grandmother might enjoy (and she does, or so she said in her last letter).
In thinking more on this topic of business keeping up with social media I agree with you that mainstream businesses likely never will (although I appreciate your comment about business not needing to keep up if they are truly in touch with their customers). Is there a curve behind which the slow-to-adapt companies could fall and thus cause more harm than good? So if Laggard Inc. called a meeting one day and decided to start advertising in this new thing called “MySpace” might they face a backlash of sorts for jumping on the bandwagon too late? Just curious to hear your thoughts… :)

Jada

]]> By: Nathan Snell http://thesnell.com/blog/2008/01/30/can-companies-keep-up-with-social-media/comment-page-1/#comment-198 Nathan Snell Thu, 07 Feb 2008 16:32:58 +0000 http://thesnell.com/blog/2008/01/30/can-companies-keep-up-with-social-media/#comment-198 Thanks, Jim, and thanks for such a great response :) An interesting angle on the notion of a company's core competencies. I hadn't considered it from that angle before. I suppose a real advantage of that, as well, as the improved flexibility and adaptability that companies gain from working with firms who make keeping up their core competency. Thanks, Jim, and thanks for such a great response :)

An interesting angle on the notion of a company’s core competencies. I hadn’t considered it from that angle before. I suppose a real advantage of that, as well, as the improved flexibility and adaptability that companies gain from working with firms who make keeping up their core competency.

]]> By: Jim Tobin at Ignite http://thesnell.com/blog/2008/01/30/can-companies-keep-up-with-social-media/comment-page-1/#comment-174 Jim Tobin at Ignite Sat, 02 Feb 2008 20:36:38 +0000 http://thesnell.com/blog/2008/01/30/can-companies-keep-up-with-social-media/#comment-174 Nathan, Good post. Some days I feel like we're too far ahead with what we're talking about, then I meet some really smart folks who make me feel behind. The companies I speak with, however, are usually not too far out there... I'd suggest, and I'm biased (clearly), that the core competency of a company (other than one like mine) is not too keep up with social media anymore then they should keep up with advertising and public relations. They should have agencies who do all that stuff (including ours, I hope). BUT, to make it work, they need to have a seismic shift in their willingness to communicate with their customer base in a way that the customer cares about. (Hint: It's not press releases and commercials that REALLY connect...) So they need to accept this "fifth estate" of communications is now here. They need to understand that democratization of content has changed the game. Then work with their social media agency to figure out which tools are right today, tomorrow and beyond... Good post, Nathan. ~Jim Nathan,

Good post. Some days I feel like we’re too far ahead with what we’re talking about, then I meet some really smart folks who make me feel behind. The companies I speak with, however, are usually not too far out there…

I’d suggest, and I’m biased (clearly), that the core competency of a company (other than one like mine) is not too keep up with social media anymore then they should keep up with advertising and public relations. They should have agencies who do all that stuff (including ours, I hope).

BUT, to make it work, they need to have a seismic shift in their willingness to communicate with their customer base in a way that the customer cares about. (Hint: It’s not press releases and commercials that REALLY connect…)

So they need to accept this “fifth estate” of communications is now here. They need to understand that democratization of content has changed the game. Then work with their social media agency to figure out which tools are right today, tomorrow and beyond…

Good post, Nathan.
~Jim

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