Comments on: Why every company should have a blog

By: Nathan Snell

Nathan Snell — Tue, 15 Jan 2008 16:49:17 +0000

@Ryan: A great additional comment. While I was mainly addressing the need for companies to adopt external blogs, the importance and effect of blogs internally can also be of great benefit. I know of some companies, actually, that have taken the internal blog initiative and externalized it. That is, when it comes to when meetings will be scheduled, what they go over, and so forth, they post it publicly on their blog for the viewing of their fellow employee’s (and others).

@Andrew: Being involved in providing pertinent information for a particular product is always a great way to create community. In fact, there is a community for TiVo that was created and has succeeded entirely on that principle.

Thanks for joining in the discussion!

By: Andrew Benton

Andrew Benton — Mon, 14 Jan 2008 16:07:26 +0000

I think that either way, it is helpful. But, if you look at communities like the Ubuntu (or other similar linux communities), there is a special sense of belonging you get when the product makes it easy to find information.

I think that if more companies would invest the time and money into the seemingly guerrilla style of the web-world, they’d see a better following.

By: Ryan Paugh

Ryan Paugh — Sat, 12 Jan 2008 02:28:01 +0000

Before I left my corporate job to join Brazen Careerist, I was in the midst of assisting my boss with the creation of a blog network for all executive-level employees.

I think blogs within companies are a great way for high-level employees to connect with people at all levels of the company. In fact, why not use it to recruit and retain young people as well?

That’s the big problem, right?

I was lucky to catch the beginning of the social media revolution in my company, and I hope more companies take heed to what your saying and follow suit.