I’m in Like With You is an awesome site. Not particularly because I find a huge intrinsic value from it (I don’t. I have a thing that if a site has too many female cleavage shots its value relative to me reaches zero. For those of you who asked yourself “What about male cleavage shots?” That’s gross.).
The thing about I’m in Like With You is its design. Not the site design (which is pretty neat and banks heavily off of us Gen Y’ers affinity for the visual) but the design of the concept itself. It’s just awesomely simple. It goes like this:
Someone asks a question. You answer that question (which costs you some ruby looking thing). If the person likes your answer, you “win” (gain permission to talk with them, know more, etc).
There are other elements that revolve around that single premise, but all in all, that’s the underlying function. I love it. Why? Because there is nearly zero friction.
Anyone can ask a question. Anyone can give an answer. Your “win” isn’t determined on you being right or wrong, but how well your answer appeals to the question asker (which works out well considering this is technically a dating site).
The site is oriented for online dating but what they did was take the generally initial act of dating (flirting) and broke it down into one simple component (you have questions, they have answers). Throw in variable reward based on betting and you’ve got yourself an addiction (for those that didn’t check out the site, they did).
It goes one step further, in my opinion. I’m in Like With You does a great job of bridging the usually awkward “Friend Request” gap between two people who don’t know each other wanting to become friends or starting to talk (like on MySpace or Facebook). They liked your answer to their question, now it’s time to talk.