Thanks for stopping by :)

The point about the advertisers is a strong one, and one that actually occurred to me as well a day or two ago when I read/commented on Mack’s post on the MySpacing of Facebook.

The friend loyalty is a very strong (and scary factor). I wonder how long it will take some companies to start ignoring what has been traditional brand loyalty and focus more on building a cohesive community that creates friend loyalty around their brand. In a sense this is what social networks are doing, but I am thinking more mainstream. This is certainly one thing that has lead to World of Warcrafts success.

And I’m still convinced that they did it on purpose, too. Also, all the advertisers were told that those privacy settings would be there, and the previous versions of beacon (up until the last one before roll out), included them. Maybe I’m must paranoid, but that all sounds like BS.

But the bottom line is the point you made, nobody is leaving. if the users care, it’s not enough to cancel. And I’m not canceling either. That’s the beauty of sites like myspace and facebook. While the chances of success are almost nothing, the need for brandy loyalty is mitigated by friend loyalty. Facebook might piss you off, but if all your friends are there, you’re unlikely to leave…