Tay Zonday is an internet celebrity that sold out (not that I care and from what I have seen from the rest of my cyber brethren, they don’t seem to care much, either) to Pepsi to recreate one of his hugely popular songs to promote Pepsi’s new drink. Tay’s song is called “Cherry Chocolate Rain” (has 1m views as of this writing). What I fail to understand is why so many marketing bloggers are talking about it.
The song is a moderately entertaining improvement over its original (which received 11m views), although I am a bit perturbed by a guy who looks like he is in junior high singing with a voice that I could see being mashed up in a variety of ways not excluding something comparable Satan wearing a snazzy suit (because an un-snazzy suit would be unlike Satan, I suppose?).
Either way, I don’t get it. Maybe they want to share in the link love? Perhaps they want to be a part of what has thus far been a viral video? Personal, case study oriented reference? I am showing my contempt by not embedding the YouTube video on my blog.
Update
I also don’t get why the “I” in my title “I don’t get it” is randomly excluding itself from my stylesheet. Dumb rogue ‘I’.