From short content to involvement
November 26, 2007 – 3:38 pmA riff you might hear very often online is how shorter content wins over long content (longer videos, posts, etc). I have always thought this as a misleading but relatively true statement.
Short content doesn’t win on its own. It reduces the amount of time it takes a user to decide whether they like what they’re seeing or not. If short content is not followed by a series of short content pieces (creating a set of long content) or long content afterwards, they may never get to the rest. Give the user a large amount of content up front, but make it in short pieces. This creates a content length that users can become invested in while actually being short and easy to consume.
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