• Social Media Marketing

    Posted on November 22nd, 2007

    Written by Nathan Snell

    Related Posts

    Tags

    , ,

    Just found Johnnie Moore’s blog and wow. If all his posts are like this, absolutely fantastic.

    Two parts of this I want to point out from the excerpt.

    I try to influence you but you get to influence me

    That is perhaps one of the most beautifully displayed pictures of how blogging, or better yet, conversations, should happen. Sharing, influencing, it goes both ways.

    What really got me thinking, though was:

    … he broke the rules of the wine business and most marketing departments. Except that those rules never existed in the real world, only in our heads.

    Wow. Quite well said. Never thought about it like that.

    Now I really wonder, what rules exist around me that only really exist in our heads? I’d like to play around with breaking them.

    clipped from www.johnniemoore.com

    Micro
    Sitting on my personal pixel here on the bloggy tip of the iceberg, I’d also say it’s an exchange. I try to influence you but you get to influence me. No-one’s in control here; there is no master plan and no grand narrative. When Hugh does a wine bottle with totally different sorts of label front and back, he broke the rules of the wine business and most marketing departments. Except that those rules never existed in the real world, only in our heads. He didn’t do it knowing what the impact would be, it was just an experiment. It’s all an experiment.

      blog it
    This entry was posted on Thursday, November 22nd, 2007 at 3:49 pm and is filed under Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • 0 Comments

    Take a look at some of the responses we have had to this article.

  • Leave a Reply

    Let us know what you thought.

  • Name(required):

    Email(required):

    Website:

    Message: