There’s a number of us marketers that understand your pain, and from the pushing of Cord Silverstein plan to help. Cord is organizing a series of Online Marketing 101 posts to help you all out. These posts will be coming from a variety of different marketing sources ranging from myself, to Cord, to a bunch of super smart others. If you want to contribute, Cord is also calling you.
Two posts already available are:
What is Social Media? - Cord keeps it simple as “When conversations take place online.” I’d like to expand on that ever so slightly and add “sharing, experiencing, and connecting”.
Influencers vs. Non-Influencers - An in-depth look at how to know whether a blog is high authority or not.