Grab a cup of coffee and pull up one of my articles. I want to take you under-the-hood of how to leverage social media, search engine marketing, and internet strategies to help your business make money online and build your online presence. I would also like to get to know you in the process, so please e-mail me or leave a comment! Read more...
This post is part of my series, The Complete Guide on How To Use Facebook for Business.
In this video, I outline 2 quick and simple steps to help your Facebook Page get found by people who are looking for it within Facebook.
I am sure you’ve heard the phrase “wearing multiple hats”. I think with the right business model that can be true, but sometimes I am not so sure.
For example, you have the agencies that wear multiple hats. They’ll do your branding, your marketing, your PR, your web presence, and more if you ask them. I personally don’t [...]
As you might suspect, having just gotten married, I’ve been a bit preoccupied for the past week as Stacy and I get into the flow of life together (which is awesome)!
The wedding was amazing. As everyone says, it goes by in a hurry. Thankfully, we had the whole live stream archived, and Stacy’s family has [...]
And by showtime I mean my wedding day. It’s crazy awesome to think I’m getting married Saturday. Crazy awesome and kind of scarey as a crap. If this is news to you, I invite you to enjoy our story as well as join us online.
Yes. I am enough of a new media nerd and [...]
This post is part of my series, The Complete Guide on How To Use Facebook for Business.
In this video I take you through the first stages of creating a Facebook Page for your company, the importance of choosing your categories, picking a name that people are looking for, and what account you should be creating a [...]
This post is part of my series, The Complete Guide on How To Use Facebook for Business.
This next line should wake you up like realizing you accidently hit “reply all” to that personal e-mail you meant to send to one specific person.
1. Most people will come to your Facebook Page just once.
Taking that into consideration, [...]
With a population larger than most countries, Facebook is Godzilla of the social networking space.
The opportunity Facebook brings to businesses should be obvious – there’s a lot of potential customers and eyeballs available. But getting access to the widely untapped population of hundreds of thousands of Facebook users can be a bit tricky.
That’s why with [...]
It would appear from Twitter’s recent down-time report that Twitter is making inroads to catching its certainly frustrating, albeit lovable, fail whale. It could even be that with Twitter’s growth, Twitter could parallel Moby Dick, except instead of being the next great American novel involving a whale, it could be the first great American website [...]
Should be don’t post inconsistently or don’t stop posting. At the very least it’s somewhere in-between those two ideas.
There’s a great reason for why you should post consistently. Namely, if you don’t post consistently it will cause your subscriber count to stagnate faster than Tiger Wood’s personal life. The analogy still works because numbers aren’t [...]
Recently I’ve been noticing a number of clients have been sending out marketing oriented e-mails to their mailing lists without really tracking how many people are clicking their links (conversions). This makes me particularly sad because I am such a fan of measuring and fine tuning marketing and processes. In most cases, the reason clients [...]